Absolutely. I'd think of that mostly in terms of people, since when people do nice things for me most certainly feel the need to do something for them in return. Nature is a little bit harder for me to conceptualize that way, being inanimate and not able to judge me for being ungrateful, but I can see that too.
Cultivating gratitude, my thought would be to intentionally deprive oneself of something. Rather than taking it for granted but having it, having it be entirely absent and not being able to even passively enjoy the benefits of its presence might jog one's sense of gratitude. Sort of the idea of not knowing how good you have it till it's gone.
Consider what things would be like without those things we might be grateful for..